Thursday, June 25, 2009

Blue Chip Stamps

Remember licking Blue Chip or S & W Green Stamps and putting them in books? We would pour over the merchandise catalog trying to find toys that cost no more than the number of completed books.

These stamps were found in my great aunt's home after she had died.

According to Wikipedia, "Blue Chip had 1970 sales of $126 million as about 60 billion of"stamps were licked by savers, pasted into books, and taken to Blue Chip redemption stores.Sales dropped to $19.4 million in 1980 and $1.5 million in 1990. In 2006, revenues came in at $25,920."

I wonder if other people remember the excitement of going to the redemption center to get their 'free' merchandise.


  1. When I was a kid, my mom would have me and my brother be wet tongues for her while she posted the stamps in the books. It wasn't our most fun job.
    I still have three great hardwood padded folding chairs I got from the Redding Blue Chip store when it was on Bechelli. I wanted more and they closed before I could get them.

  2. Steve, do you know what year the redemption store closed in Redding?

  3. This is just a rough guess, but think around 1978.

  4. I remember licking those and going to the store with my mom. We always wanted the things that we didn't have enough stamps for. We had so many and no books. The redemtion store closed down near us around 1975/1977. We still had a drawer full. We just threw them all away.